Entities Organizations Formulytic
Organization · Digital Marketing
Last updated 2026-08-12
ConfirmedFormulytic
Formulytic is a B2B SaaS consultancy that builds demand generation and revenue operations as one integrated program. Founded in 2015 by Chris Boulas, the firm serves Series A–C companies ($5M–$100M ARR) across HubSpot, Salesforce, and Marketo. They specialize in connecting marketing spend to pipeline through lifecycle modeling, attribution reporting, CRM architecture, and AI-powered outbound strategies including Clay and n8n workflows.
Not to be confused with Formulate (AI merchandising platform) or generic 'formulaic' services — this is the B2B SaaS GTM and RevOps consultancy founded by Chris Boulas in 2015.
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