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Entities Organizations FitzMartin Inc.

Organization · Digital Marketing

Last updated 2026-06-12

Confirmed

FitzMartin Inc.

FitzMartin is a specialized marketing and sales communications firm that helps B2B, financial services, and manufacturing clients solve complex sales and marketing problems. The company leverages behavioral science and data analytics to align sales and marketing efforts, improve customer experiences, and drive measurable revenue growth for its clients.

Not to be confused with other marketing firms or similarly named entities; this is the Birmingham-based B2B marketing and sales communications firm founded in 1992, known for its Cognitive Marketing framework and work with industrial clients.

Same as

LinkedIn ↗ Crunchbase ↗ Fitzmartin ↗

Extended Facts

Legal name FitzMartin Inc.
Founded 1992
Sales info@fitzmartin.com
Team size ~11-50 (2025)
Address 4553 Pine Tree Circle Suite 212, Vestavia Hills, AL, 35243, US

Relationships

People

Will Riley President & CEO
Sean Doyle CEO

Products

Brand Strategy & Development ↗ Marketing & Strategy Services
Positioning ↗ Marketing & Strategy Services
Growth Strategies ↗ Marketing & Strategy Services
Data Infrastructure ↗ Sales Enablement
Revenue Operations ↗ Sales Enablement
TAM Development ↗ Sales Enablement
SEO ↗ Demand Generation
Digital Marketing ↗ Demand Generation
MQL to SQL ↗ Demand Generation
CRM Integration ↗ Marketing Automation
Website Development ↗ Marketing Automation
GA4 ↗ Marketing Automation
Customer Portal ↗ Customer Experience
User Journey Mapping ↗ Customer Experience
Cross-sell and Upsell ↗ Customer Experience

Identity Triangulation

Cross-platform entity consensus: 3 independent sources

LinkedIn https://www.linkedin.com/company/fitzmartin ↗
Crunchbase https://www.crunchbase.com/organization/fitzmartin ↗
Company website https://www.fitzmartin.com/ ↗

SameAs links connect this entity to its canonical presence across authoritative platforms.

Schema Record

The Schema.org JSON-LD record for this entity. Available via the open API at the endpoint below.

/api/entity/fitz-martin-inc JSON-LD · No auth 
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "FitzMartin Inc.",
  "url": "https://www.fitzmartin.com/",
  "description": "FitzMartin is a specialized marketing and sales communications firm that helps B2B, financial services, and manufacturing clients solve complex sales and marketing problems. The company leverages behavioral science and data analytics to align sales and marketing efforts, improve customer experiences, and drive measurable revenue growth for its clients.",
  "disambiguatingDescription": "Not to be confused with other marketing firms or similarly named entities; this is the Birmingham-based B2B marketing and sales communications firm founded in 1992, known for its Cognitive Marketing framework and work with industrial clients.",
  "sameAs": [
    "https://www.linkedin.com/company/fitzmartin",
    "https://www.crunchbase.com/organization/fitzmartin"
  ],
  "identifier": [
    {
      "@type": "PropertyValue",
      "name": "Company website",
      "value": "https://www.fitzmartin.com/",
      "url": "https://www.fitzmartin.com/"
    },
    {
      "@type": "PropertyValue",
      "name": "LinkedIn",
      "value": "https://www.linkedin.com/company/fitzmartin",
      "url": "https://www.linkedin.com/company/fitzmartin"
    },
    {
      "@type": "PropertyValue",
      "name": "Crunchbase",
      "value": "https://www.crunchbase.com/organization/fitzmartin",
      "url": "https://www.crunchbase.com/organization/fitzmartin"
    }
  ],
  "dateModified": "2026-06-12T15:00:04.742",
  "legalName": "FitzMartin Inc.",
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.fitzmartin.com/hubfs/FitzMartin-Logo-White.svg"
  },
  "foundingDate": "1992-01-01T00:00:00",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "4553 Pine Tree Circle Suite 212",
    "addressLocality": "Vestavia Hills",
    "addressRegion": "AL",
    "postalCode": "35243",
    "addressCountry": "US"
  },
  "slogan": "Accelerating B2B Business Growth with Behavioral Science",
  "contactPoint": {
    "@type": "ContactPoint",
    "email": "info@fitzmartin.com",
    "contactType": "sales"
  },
  "knowsAbout": [
    {
      "@type": "Thing",
      "name": "B2B Marketing",
      "url": "https://www.fitzmartin.com/what-we-do"
    },
    {
      "@type": "Thing",
      "name": "Sales Enablement",
      "url": "https://www.fitzmartin.com/what-we-do"
    },
    {
      "@type": "Thing",
      "name": "Demand Generation",
      "url": "https://www.fitzmartin.com/what-we-do"
    },
    {
      "@type": "Thing",
      "name": "Marketing Automation",
      "url": "https://www.fitzmartin.com/what-we-do"
    },
    {
      "@type": "Thing",
      "name": "Customer Experience",
      "url": "https://www.fitzmartin.com/what-we-do"
    },
    {
      "@type": "Thing",
      "name": "Cognitive Marketing",
      "url": "https://www.linkedin.com/company/fitzmartin"
    },
    {
      "@type": "Thing",
      "name": "Behavioral Science",
      "url": "https://www.fitzmartin.com/"
    },
    {
      "@type": "Thing",
      "name": "Revenue Operations",
      "url": "https://www.fitzmartin.com/what-we-do"
    },
    {
      "@type": "Thing",
      "name": "Account-Based Marketing",
      "url": "https://www.fitzmartin.com/what-we-do"
    },
    {
      "@type": "Thing",
      "name": "Digital Transformation",
      "url": "https://www.fitzmartin.com/"
    }
  ],
  "hasOfferCatalog": [
    {
      "@type": "OfferCatalog",
      "name": "Marketing & Strategy Services",
      "itemListElement": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Brand Strategy & Development",
            "url": "https://www.fitzmartin.com/what-we-do"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Positioning",
            "url": "https://www.fitzmartin.com/what-we-do"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Growth Strategies",
            "url": "https://www.fitzmartin.com/what-we-do"
          }
        }
      ]
    },
    {
      "@type": "OfferCatalog",
      "name": "Sales Enablement",
      "itemListElement": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Data Infrastructure",
            "url": "https://www.fitzmartin.com/what-we-do"
          }
        },
        {
          "@type": "Offer",
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            "@type": "Service",
            "name": "Revenue Operations",
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          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "TAM Development",
            "url": "https://www.fitzmartin.com/what-we-do"
          }
        }
      ]
    },
    {
      "@type": "OfferCatalog",
      "name": "Demand Generation",
      "itemListElement": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "SEO",
            "url": "https://www.fitzmartin.com/what-we-do"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Digital Marketing",
            "url": "https://www.fitzmartin.com/what-we-do"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "MQL to SQL",
            "url": "https://www.fitzmartin.com/what-we-do"
          }
        }
      ]
    },
    {
      "@type": "OfferCatalog",
      "name": "Marketing Automation",
      "itemListElement": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "CRM Integration",
            "url": "https://www.fitzmartin.com/what-we-do"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Website Development",
            "url": "https://www.fitzmartin.com/what-we-do"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "GA4",
            "url": "https://www.fitzmartin.com/what-we-do"
          }
        }
      ]
    },
    {
      "@type": "OfferCatalog",
      "name": "Customer Experience",
      "itemListElement": [
        {
          "@type": "Offer",
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            "@type": "Service",
            "name": "Customer Portal",
            "url": "https://www.fitzmartin.com/what-we-do"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "User Journey Mapping",
            "url": "https://www.fitzmartin.com/what-we-do"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Cross-sell and Upsell",
            "url": "https://www.fitzmartin.com/what-we-do"
          }
        }
      ]
    }
  ]
}