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API

Open API

The registry API is publicly accessible without authentication. Queries return structured data for published entities — JSON-LD, sameAs cross-links, disambiguation, typed relationships, and a timestamped schema record where available.

Registry summary JSON HubSpot JSON-LD example

Primary endpoint

GET /api/entity/:slug

Returns the raw Schema.org JSON-LD document for a single published entity. Use this route when you want the machine-readable record itself, without any surrounding envelope.

Route
/api/entity/hubspot
Returns
Schema.org JSON-LD for the entity
Content-Type
application/ld+json
Authentication
None
/api/entity/hubspot JSON-LD · No auth 
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "HubSpot",
  "url": "https://www.hubspot.com/",
  "description": "HubSpot is a leading customer platform that provides software and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet customers' needs at any stage of growth. Today, thousands of customers around the world use HubSpot's tools and integrations to attract, engage, and delight customers.",
  "disambiguatingDescription": "Not to be confused with HubSpot for Startups or other affiliated entities.",
  "sameAs": [
    "https://ir.hubspot.com",
    "https://www.linkedin.com/company/hubspot"
  ],
  "identifier": [
    {
      "@type": "PropertyValue",
      "name": "Website",
      "value": "https://ir.hubspot.com",
      "url": "https://ir.hubspot.com"
    },
    {
      "@type": "PropertyValue",
      "name": "Linkedin",
      "value": "https://www.linkedin.com/company/hubspot",
      "url": "https://www.linkedin.com/company/hubspot"
    }
  ],
  "dateModified": "2026-04-01T15:57:15.925",
  "legalName": "HubSpot, Inc.",
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.hubspot.com/hubfs/HubSpot_Logos/HubSpot-Logo-Vertical-RGB.png"
  },
  "foundingDate": "2006-01-01T00:00:00",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "2 Canal Park",
    "addressLocality": "Cambridge",
    "addressRegion": "MA",
    "postalCode": "02141",
    "addressCountry": "US"
  },
  "slogan": "The agentic customer platform to scale your business.",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+1 888 482 7768",
    "email": "hello@hubspot.com",
    "contactType": "sales"
  },
  "knowsAbout": [
    {
      "@type": "Thing",
      "name": "inbound marketing",
      "url": "https://www.hubspot.com/products/marketing"
    },
    {
      "@type": "Thing",
      "name": "marketing automation",
      "url": "https://www.hubspot.com/products/marketing"
    },
    {
      "@type": "Thing",
      "name": "CRM",
      "url": "https://www.hubspot.com/products/crm"
    },
    {
      "@type": "Thing",
      "name": "sales software",
      "url": "https://www.hubspot.com/products/sales"
    },
    {
      "@type": "Thing",
      "name": "customer service software",
      "url": "https://www.hubspot.com/products/service"
    },
    {
      "@type": "Thing",
      "name": "content marketing",
      "url": "https://www.hubspot.com/products/content"
    },
    {
      "@type": "Thing",
      "name": "AI-powered CRM",
      "url": "https://www.hubspot.com/products/crm/ai-crm"
    },
    {
      "@type": "Thing",
      "name": "Breeze AI",
      "url": "https://www.hubspot.com/products/artificial-intelligence"
    },
    {
      "@type": "Thing",
      "name": "data management",
      "url": "https://www.hubspot.com/products/data"
    },
    {
      "@type": "Thing",
      "name": "commerce software",
      "url": "https://www.hubspot.com/products/commerce"
    }
  ],
  "hasOfferCatalog": [
    {
      "@type": "OfferCatalog",
      "name": "Marketing Hub",
      "itemListElement": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Marketing Automation",
            "url": "https://www.hubspot.com/products/marketing"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Email Marketing",
            "url": "https://www.hubspot.com/products/marketing/email"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Lead Generation",
            "url": "https://www.hubspot.com/use-case/generate-leads"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Marketing Analytics",
            "url": "https://www.hubspot.com/products/marketing/analytics"
          }
        }
      ]
    },
    {
      "@type": "OfferCatalog",
      "name": "Sales Hub",
      "itemListElement": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Sales Automation",
            "url": "https://www.hubspot.com/products/sales"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Pipeline Management",
            "url": "https://www.hubspot.com/products/crm/pipeline-management"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Meeting Scheduler",
            "url": "https://www.hubspot.com/products/sales/schedule-meeting"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Email Tracking",
            "url": "https://www.hubspot.com/products/sales/email-tracking"
          }
        }
      ]
    },
    {
      "@type": "OfferCatalog",
      "name": "Service Hub",
      "itemListElement": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Customer Support",
            "url": "https://www.hubspot.com/products/service"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Ticketing System",
            "url": "https://www.hubspot.com/products/service"
          }
        }
      ]
    }
  ],
  "founder": [
    {
      "@type": "Person",
      "name": "Brian Halligan"
    },
    {
      "@type": "Person",
      "name": "Dharmesh Shah"
    }
  ]
}

All routes

6
GET /api/entity/:slug No auth

JSON-LD

Returns the raw Schema.org JSON-LD document for a single published entity. No authentication required.

GET /api/entities/:slug No auth

Entity detail

Returns the richer entity payload including relationships, claims, aliases, identifiers, and profile fields.

GET /api/entities/:slug/schema No auth

Schema wrapper

Returns the current schema envelope — JSON-LD object plus type hints, generated timestamps, and stored schema text.

GET /api/public/registry/summary No auth

Registry summary

Returns high-level counts for published entities, industries, and relationships across the registry.

GET /api/entities No auth

Entity list

Returns a paginated, filterable list of published entities. Supports query parameters for page, page size, kind, and industry.

GET /api/industries No auth

Industry list

Returns a flat list of all industries represented in the registry, with labels and entity counts.

Data model

Every record, same structure.

Each published entity exposes structured facts, a disambiguation statement, sameAs links, typed relationship edges, and a current schema record. Only published entities are accessible via the API.

displayName
Canonical entity name
description
Human-readable disambiguation statement
sameAs
Cross-links to Wikidata, LinkedIn, Crunchbase, and more
knowsAbout
Services, technologies, and domains of expertise
memberOf
Industry associations and partner programs
@type
Schema.org type (Organization, Person, etc.)