How we write and check records
Every record on entities.org goes through the same steps. This page describes them as they work today.
Choosing a company
Before we write anything, the reviewer notes why that company belongs on the site, that buyers look them up, and any business tie between them and the business that runs entities.org. A client's record carries a "Sponsored" label on the page.
The reviewer also writes one sentence on what the record will give a reader that their own website, LinkedIn page and main review site do not. A company that does not clear that bar does not get a record.
Gathering the facts
We research public sources: government and company registries, certification bodies, partner directories, trade press, review sites and a company's own pages. Software tools, including AI tools, help us find and read them.
We store every fact with the page it came from, the exact sentence on that page and the date we checked it. A fact seen only in a search engine's summary or an AI tool's summary does not count.
Outside sources first
Most facts on a record come from sources a company does not control. Their own website and social accounts identify them, but those pages cannot confirm what they claim about themselves.
When a company and an outside source disagree, the record names both.
Checking credentials
A certification, license, partnership or award goes under Credentials only when the body that issues it, or another independent source, confirms it. The record names that body and says what the credential covers.
Greentec's record, for example, names i-SIGMA, the body that issues NAID AAA certification for secure information destruction.
Testing a company's claims
Anything else a company says about themselves that a buyer would act on goes under Company claims, such as a customer count, a result or a first. Each claim shows what outside sources found and where we looked.
Greentec calls themselves an OECM Platinum Partner. OECM, a not-for-profit buying group for Ontario schools and public bodies, lists Greentec as a supplier partner and names no tier, so the record marks the claim partly confirmed.
Writing the record
Records describe a company. They do not rate, rank or recommend them, and they do not tell readers what to buy. Each section lists its sources underneath, by name.
We write a record as long as its evidence allows and never pad one to match the others.
Checks before publishing
Software checks every record against the site's writing rules, looks for leftover template text, and compares records so no two share sentences. An AI reviewer then reads the record against the same rules.
A second reader checks every sentence against its source.
A named person signs
The person who reviewed a record signs it. The byline reads "Reviewed and published by" followed by their name, which links to a page about them. Only a person can sign a record, never an automated account.
Dates
The "Updated" date at the top of a record moves only when a reader would notice the change: a fact added, removed or corrected. A layout fix or a typo does not move it.
How AI is used
AI tools help us find sources, draft records and run checks. People decide what goes live, and a named person who reviewed each record signs it.
What this process does not do
It does not make entities.org a fact-checker. A record reports what its sources showed when we checked them.
It does not cover private lives. Records name people only for their role at a company, never with personal contact details.
Corrections
If a fact on a record is wrong, email support@entities.org. We check the report against the sources and correct the record when the report holds up.