Incremental

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Incremental",
  "url": "https://www.incremental.com/",
  "description": "Incremental is the causal intelligence layer for commerce media, transforming fragmented retail and media signals into decision-grade intelligence that enables brands and agencies to plan and optimize investments for incremental growth.",
  "disambiguatingDescription": "A retail media measurement platform focused on incrementality and causal intelligence, not to be confused with other companies named 'Incremental'.",
  "sameAs": [
    "https://www.linkedin.com/company/incrementalinc",
    "https://www.crunchbase.com/organization/tradeswell"
  ],
  "identifier": [
    {
      "@type": "PropertyValue",
      "name": "Website",
      "value": "https://www.incremental.com/",
      "url": "https://www.incremental.com/"
    },
    {
      "@type": "PropertyValue",
      "name": "Linkedin",
      "value": "https://www.linkedin.com/company/incrementalinc",
      "url": "https://www.linkedin.com/company/incrementalinc"
    },
    {
      "@type": "PropertyValue",
      "name": "Crunchbase",
      "value": "https://www.crunchbase.com/organization/tradeswell",
      "url": "https://www.crunchbase.com/organization/tradeswell"
    }
  ],
  "dateModified": "2026-04-21T13:14:32.858",
  "legalName": "Tradeswell",
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.incremental.com/images/logo.svg"
  },
  "foundingDate": "2019-01-01T00:00:00",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "300 E. Lombard St. Suite 840",
    "addressLocality": "Baltimore",
    "addressRegion": "MD",
    "postalCode": "21202",
    "addressCountry": "US"
  },
  "slogan": "Unlock the Science of More",
  "contactPoint": {
    "@type": "ContactPoint",
    "email": "hello@incremental.com",
    "contactType": "sales"
  },
  "knowsAbout": [
    {
      "@type": "Thing",
      "name": "Retail Media",
      "url": "https://www.incremental.com/solutions"
    },
    {
      "@type": "Thing",
      "name": "Incrementality",
      "url": "https://www.incremental.com/solutions#reporting"
    },
    {
      "@type": "Thing",
      "name": "Measurement & Reporting",
      "url": "https://www.incremental.com/solutions#reporting"
    },
    {
      "@type": "Thing",
      "name": "Campaign Optimization",
      "url": "https://www.incremental.com/solutions#optimization"
    },
    {
      "@type": "Thing",
      "name": "Scenario Planning",
      "url": "https://www.incremental.com/solutions#forecasting"
    },
    {
      "@type": "Thing",
      "name": "Commerce Graph",
      "url": "https://www.incremental.com/solutions#commerce"
    },
    {
      "@type": "Thing",
      "name": "Data Neutrality",
      "url": "https://incremental.com/why-incremental#neutrality"
    },
    {
      "@type": "Thing",
      "name": "Causal Intelligence",
      "url": "https://www.incremental.com/"
    },
    {
      "@type": "Thing",
      "name": "Retail Media Networks (RMNs)",
      "url": "https://www.incremental.com/solutions"
    },
    {
      "@type": "Thing",
      "name": "Marketing Attribution",
      "url": "https://www.incremental.com/post/is-roas-hurting-your-sales"
    }
  ],
  "hasOfferCatalog": [
    {
      "@type": "OfferCatalog",
      "name": "Solutions",
      "itemListElement": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Measurement & Reporting",
            "url": "https://incremental.com/solutions#reporting"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Campaign Optimization",
            "url": "https://incremental.com/solutions#optimization"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Scenario Planning & Forecasting",
            "url": "https://incremental.com/solutions#forecasting"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Commerce Graph",
            "url": "https://incremental.com/solutions#commerce"
          }
        }
      ]
    }
  ],
  "founder": [
    {
      "@type": "Person",
      "name": "Jesse Leikin"
    }
  ]
}