Entities Organizations Indicative
Organization · SaaS
Last updated 2026-05-28
ConfirmedIndicative
Indicative is a product analytics platform that connects directly to a company's data warehouse to provide actionable insights across the entire customer journey without requiring SQL or coding. It enables data-driven teams to visualize customer journeys, optimize conversion, and improve user experience.
Not to be confused with Indicator (media platform), Indicator (AI research entity), or generic 'indicators' in analytics — this is the product analytics company acquired by mParticle in 2023.
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