Entities Organizations Indicative
Organization · SaaS
Last updated 2026-05-28
ConfirmedIndicative
Indicative is a product analytics platform that connects directly to a company's data warehouse to provide actionable insights across the entire customer journey without requiring SQL or coding. It enables data-driven teams to visualize customer journeys, optimize conversion, and improve user experience.
Not to be confused with Indicator (media platform), Indicator (AI research entity), or generic 'indicators' in analytics — this is the product analytics company acquired by mParticle in 2023.
Same as
Extended Facts
Relationships
People
Products
Identity Triangulation
Cross-platform entity consensus: 2 independent sources
SameAs links connect this entity to its canonical presence across authoritative platforms.
Schema Record
The Schema.org JSON-LD record for this entity. Available via the open API at the endpoint below.
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Indicative",
"url": "https://www.indicative.com/",
"description": "Indicative is a product analytics platform that connects directly to a company's data warehouse to provide actionable insights across the entire customer journey without requiring SQL or coding. It enables data-driven teams to visualize customer journeys, optimize conversion, and improve user experience.",
"disambiguatingDescription": "Not to be confused with Indicator (media platform), Indicator (AI research entity), or generic 'indicators' in analytics — this is the product analytics company acquired by mParticle in 2023.",
"sameAs": [
"https://www.linkedin.com/company/indicative"
],
"identifier": [
{
"@type": "PropertyValue",
"name": "Company website",
"value": "https://www.indicative.com/",
"url": "https://www.indicative.com/"
},
{
"@type": "PropertyValue",
"name": "LinkedIn",
"value": "https://www.linkedin.com/company/indicative",
"url": "https://www.linkedin.com/company/indicative"
}
],
"dateModified": "2026-05-28T15:31:45.654",
"legalName": "Indicative Software, Inc.",
"logo": {
"@type": "ImageObject",
"url": "https://www.indicative.com/mparticle-analytics-color"
},
"foundingDate": "2015-01-01T00:00:00",
"slogan": "Product Analytics for Data-Driven Teams",
"contactPoint": {
"@type": "ContactPoint",
"email": "hello@indicative.com",
"contactType": "sales"
},
"knowsAbout": [
{
"@type": "Thing",
"name": "Product Analytics",
"url": "https://www.indicative.com/product/"
},
{
"@type": "Thing",
"name": "Customer Journey",
"url": "https://www.indicative.com/feature/customer-journeys/"
},
{
"@type": "Thing",
"name": "Cohort Analysis",
"url": "https://www.indicative.com/feature/cohort-analysis/"
},
{
"@type": "Thing",
"name": "Segmentation",
"url": "https://www.indicative.com/feature/segmentation/"
},
{
"@type": "Thing",
"name": "Data Warehouse",
"url": "https://www.indicative.com/product/integrations/"
}
],
"hasOfferCatalog": [
{
"@type": "OfferCatalog",
"name": "Product Analytics Platform",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Multipath Funnel",
"url": "https://www.indicative.com/feature/multipath-customer-journey/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Customer Journeys",
"url": "https://www.indicative.com/feature/customer-journeys/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Segmentation",
"url": "https://www.indicative.com/feature/segmentation/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Cohort Analysis",
"url": "https://www.indicative.com/feature/cohort-analysis/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "People Insights",
"url": "https://www.indicative.com/feature/people-insights/"
}
}
]
}
],
"founder": [
{
"@type": "Person",
"name": "Jeremy Levy"
}
]
}