Entities Organizations Innovative Marketing Resources
Organization · Digital Marketing
Last updated 2026-06-04
ConfirmedInnovative Marketing Resources
Innovative Marketing Resources (IMR) is a Boston-based inbound marketing agency that helps small and medium-sized businesses grow and reduce cost-per-lead through a science-driven, process-oriented approach. Since 1994, IMR has specialized in inbound and outbound marketing, offering services in brand assessment, buyer insights, content marketing, demand generation, conversion strategy, and marketing analytics. The agency is known for its Content Marketer’s Blueprint™ methodology and works with clients across industries including higher education, financial services, and B2B eCommerce.
Not to be confused with IMR Inc. (acquired by Endeavor Business Media) or other 'Innovative Marketing' firms — this is the Boston-based inbound marketing agency founded in 1994, known for the Content Marketer’s Blueprint™ and HubSpot partnership.
Same as
Extended Facts
Relationships
People
Products
Member Of
Identity Triangulation
Cross-platform entity consensus: 2 independent sources
SameAs links connect this entity to its canonical presence across authoritative platforms.
Schema Record
The Schema.org JSON-LD record for this entity. Available via the open API at the endpoint below.
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Innovative Marketing Resources",
"url": "https://www.imrcorp.com/",
"description": "Innovative Marketing Resources (IMR) is a Boston-based inbound marketing agency that helps small and medium-sized businesses grow and reduce cost-per-lead through a science-driven, process-oriented approach. Since 1994, IMR has specialized in inbound and outbound marketing, offering services in brand assessment, buyer insights, content marketing, demand generation, conversion strategy, and marketing analytics. The agency is known for its Content Marketer’s Blueprint™ methodology and works with clients across industries including higher education, financial services, and B2B eCommerce.",
"disambiguatingDescription": "Not to be confused with IMR Inc. (acquired by Endeavor Business Media) or other 'Innovative Marketing' firms — this is the Boston-based inbound marketing agency founded in 1994, known for the Content Marketer’s Blueprint™ and HubSpot partnership.",
"sameAs": [
"https://www.linkedin.com/company/innovative-marketing-resources"
],
"identifier": [
{
"@type": "PropertyValue",
"name": "Company website",
"value": "https://www.imrcorp.com/",
"url": "https://www.imrcorp.com/"
},
{
"@type": "PropertyValue",
"name": "LinkedIn",
"value": "https://www.linkedin.com/company/innovative-marketing-resources",
"url": "https://www.linkedin.com/company/innovative-marketing-resources"
}
],
"dateModified": "2026-06-04T14:51:10.985",
"legalName": "Innovative Marketing Resources",
"logo": {
"@type": "ImageObject",
"url": "https://www.imrcorp.com/hubfs/IMR-Logo-White.png"
},
"foundingDate": "1994-01-01T00:00:00",
"address": {
"@type": "PostalAddress",
"addressLocality": "Boston",
"addressRegion": "MA",
"addressCountry": "US"
},
"slogan": "Boston’s Premier Inbound Marketing Agency",
"contactPoint": {
"@type": "ContactPoint",
"email": "info@imrcorp.com",
"contactType": "sales"
},
"knowsAbout": [
{
"@type": "Thing",
"name": "Inbound Marketing",
"url": "https://www.imrcorp.com/grow"
},
{
"@type": "Thing",
"name": "Content Marketing",
"url": "https://www.imrcorp.com/content-marketing-services"
},
{
"@type": "Thing",
"name": "Demand Generation",
"url": "https://www.imrcorp.com/demand-generation-1"
},
{
"@type": "Thing",
"name": "Buyer Insights",
"url": "https://www.imrcorp.com/buyer-insight-process"
},
{
"@type": "Thing",
"name": "Conversion Strategy",
"url": "https://www.imrcorp.com/conversion-strategy"
},
{
"@type": "Thing",
"name": "Brand Assessment",
"url": "https://www.imrcorp.com/brand-assessment"
},
{
"@type": "Thing",
"name": "Website Design",
"url": "https://www.imrcorp.com/website-design-services"
},
{
"@type": "Thing",
"name": "Social Media Marketing",
"url": "https://www.imrcorp.com/social-media-1"
},
{
"@type": "Thing",
"name": "Metrics & Analytics",
"url": "https://www.imrcorp.com/metrics-and-analytics"
},
{
"@type": "Thing",
"name": "HubSpot",
"url": "https://www.imrcorp.com/technology"
}
],
"memberOf": [
{
"@type": "Organization",
"name": "HubSpot Agency Partner"
}
],
"hasOfferCatalog": [
{
"@type": "OfferCatalog",
"name": "Inbound Marketing Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Brand Assessment",
"url": "https://www.imrcorp.com/brand-assessment"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Buyer Insights",
"url": "https://www.imrcorp.com/buyer-insight-process"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Website Design",
"url": "https://www.imrcorp.com/website-design-services"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Content Marketing",
"url": "https://www.imrcorp.com/content-marketing-services"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Demand Generation",
"url": "https://www.imrcorp.com/demand-generation-1"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Conversion Strategy",
"url": "https://www.imrcorp.com/conversion-strategy"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Social Media Marketing",
"url": "https://www.imrcorp.com/social-media-1"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Metrics & Analytics",
"url": "https://www.imrcorp.com/metrics-and-analytics"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Blogging",
"url": "https://www.imrcorp.com/blogging"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Webinar Services",
"url": "https://www.imrcorp.com/webinar-services"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Video Services",
"url": "https://www.imrcorp.com/video-services"
}
}
]
}
],
"founder": [
{
"@type": "Person",
"name": "Kevin Jorgensen"
},
{
"@type": "Person",
"name": "Joe Pettirossi"
}
]
}