Entities Organizations Innovative Marketing Resources
Organization · Digital Marketing
Last updated 2026-06-04
ConfirmedInnovative Marketing Resources
Innovative Marketing Resources (IMR) is a Boston-based inbound marketing agency that helps small and medium-sized businesses grow and reduce cost-per-lead through a science-driven, process-oriented approach. Since 1994, IMR has specialized in inbound and outbound marketing, offering services in brand assessment, buyer insights, content marketing, demand generation, conversion strategy, and marketing analytics. The agency is known for its Content Marketer’s Blueprint™ methodology and works with clients across industries including higher education, financial services, and B2B eCommerce.
Not to be confused with IMR Inc. (acquired by Endeavor Business Media) or other 'Innovative Marketing' firms — this is the Boston-based inbound marketing agency founded in 1994, known for the Content Marketer’s Blueprint™ and HubSpot partnership.
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