New Perspective Marketing

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "New Perspective Marketing",
  "url": "https://www.npws.net/",
  "description": "New Perspective Marketing is a performance-focused B2B growth marketing agency based in Worcester, MA. For over two decades, they have helped industrial, manufacturing, and B2B SaaS companies turn strong products into real pipeline. They specialize in demand generation, content marketing, SEO, HubSpot services, and sales enablement, with an all-senior team focused on connecting marketing activity to qualified pipeline and revenue impact.",
  "disambiguatingDescription": "Not to be confused with New Perspective Senior Living or Perspective Financial Group; this is the B2B digital marketing agency based in Worcester, MA, founded by Nathan Harris in 2003.",
  "sameAs": [
    "https://www.linkedin.com/company/new-perspective-marketing"
  ],
  "identifier": [
    {
      "@type": "PropertyValue",
      "name": "Company website",
      "value": "https://www.npws.net/",
      "url": "https://www.npws.net/"
    },
    {
      "@type": "PropertyValue",
      "name": "LinkedIn",
      "value": "https://www.linkedin.com/company/new-perspective-marketing",
      "url": "https://www.linkedin.com/company/new-perspective-marketing"
    }
  ],
  "dateModified": "2026-05-05T12:10:27.507",
  "legalName": "NPWS, Inc.",
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.npws.net/images/np-logo.svg"
  },
  "foundingDate": "2003-01-01T00:00:00",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "364 Burncoat Street, Suite 2",
    "addressLocality": "Worcester",
    "addressRegion": "MA",
    "postalCode": "01606",
    "addressCountry": "US"
  },
  "slogan": "You Don't Choose an Agency. You Choose People.",
  "contactPoint": {
    "@type": "ContactPoint",
    "email": "hello@npws.net",
    "contactType": "sales"
  },
  "knowsAbout": [
    {
      "@type": "Thing",
      "name": "B2B Marketing",
      "url": "https://www.npws.net/services"
    },
    {
      "@type": "Thing",
      "name": "Demand Generation",
      "url": "https://www.npws.net/demand-generation"
    },
    {
      "@type": "Thing",
      "name": "Content Marketing",
      "url": "https://www.npws.net/content-creative-services"
    },
    {
      "@type": "Thing",
      "name": "Search Engine Optimization",
      "url": "https://www.npws.net/seo-services"
    },
    {
      "@type": "Thing",
      "name": "HubSpot",
      "url": "https://www.npws.net/hubspot"
    },
    {
      "@type": "Thing",
      "name": "Account-Based Marketing",
      "url": "https://www.npws.net/account-based-marketing"
    },
    {
      "@type": "Thing",
      "name": "Sales Enablement",
      "url": "https://www.npws.net/sales-enablement"
    },
    {
      "@type": "Thing",
      "name": "CRO",
      "url": "https://www.npws.net/sales-ready-website"
    },
    {
      "@type": "Thing",
      "name": "Industrial Marketing",
      "url": "https://www.npws.net/industrial-manufacturing-marketing"
    },
    {
      "@type": "Thing",
      "name": "Cleantech Marketing",
      "url": "https://www.npws.net/energy-cleantech-marketing"
    },
    {
      "@type": "Thing",
      "name": "SaaS Marketing",
      "url": "https://www.npws.net/saas-marketing"
    },
    {
      "@type": "Thing",
      "name": "Agritech Marketing",
      "url": "https://www.npws.net/agriculture-technology-marketing"
    },
    {
      "@type": "Thing",
      "name": "Marketing Strategy",
      "url": "https://www.npws.net/inbound-marketing"
    },
    {
      "@type": "Thing",
      "name": "Web Design",
      "url": "https://www.npws.net/sales-ready-website"
    },
    {
      "@type": "Thing",
      "name": "RevOps",
      "url": "https://www.npws.net/hubspot"
    }
  ],
  "hasOfferCatalog": [
    {
      "@type": "OfferCatalog",
      "name": "Content & Creative",
      "itemListElement": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Digital Strategy",
            "url": "https://www.npws.net/inbound-marketing"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "SEO Services",
            "url": "https://www.npws.net/seo-services"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Web Design",
            "url": "https://www.npws.net/sales-ready-website"
          }
        }
      ]
    },
    {
      "@type": "OfferCatalog",
      "name": "HubSpot Services",
      "itemListElement": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "HubSpot CRM",
            "url": "https://www.npws.net/hubspot"
          }
        }
      ]
    },
    {
      "@type": "OfferCatalog",
      "name": "Demand Generation",
      "itemListElement": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Paid Search & Social",
            "url": "https://www.npws.net/paid-search-management"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Account-Based Marketing",
            "url": "https://www.npws.net/account-based-marketing"
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        },
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          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Sales Enablement",
            "url": "https://www.npws.net/sales-enablement"
          }
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      ]
    }
  ]
}