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Organization · Financial Services

Last updated 2026-05-12

Confirmed

Nook

Nook is a Credit Union Service Organization (CUSO) and Platinum Tier HubSpot Solutions Partner delivering tech-enabled marketing strategy, automation, and execution solutions designed specifically for the financial services industry. Through AI-driven automation, data intelligence, and expert marketing execution, Nook helps credit unions, wealth management firms, and fintechs deepen member relationships, streamline engagement, and drive sustainable growth.

Not to be confused with Barnes & Noble's NOOK e-reader, Nook Industries, or Nook Pods; this is the financial technology CUSO providing HubSpot-powered marketing automation for credit unions.

Extended Facts

Legal name Nook CUSO, Inc.
Founded 2023
Sales hello@nook-inc.com
Team size ~2-10 (2025)
Address 600 Twelve Oaks Center Drive, Suite 204, Wayzata, MN, 55391, US

Relationships

People

Austin Wentzlaff Founder and CEO
Paul Ablack Founder and Board Chair
Mark Portz Founder and Chief MarTech Officer

Products

Member Of

Credit Union Service Organization (CUSO)

Identity Triangulation

Cross-platform entity consensus: 2 independent sources

SameAs links connect this entity to its canonical presence across authoritative platforms.

Schema Record

The Schema.org JSON-LD record for this entity. Available via the open API at the endpoint below.

/api/entity/nook JSON-LD · No auth
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Nook",
  "url": "https://www.nook-inc.com/",
  "description": "Nook is a Credit Union Service Organization (CUSO) and Platinum Tier HubSpot Solutions Partner delivering tech-enabled marketing strategy, automation, and execution solutions designed specifically for the financial services industry. Through AI-driven automation, data intelligence, and expert marketing execution, Nook helps credit unions, wealth management firms, and fintechs deepen member relationships, streamline engagement, and drive sustainable growth.",
  "disambiguatingDescription": "Not to be confused with Barnes & Noble's NOOK e-reader, Nook Industries, or Nook Pods; this is the financial technology CUSO providing HubSpot-powered marketing automation for credit unions.",
  "sameAs": [
    "https://www.linkedin.com/company/nook-2023/"
  ],
  "identifier": [
    {
      "@type": "PropertyValue",
      "name": "Company website",
      "value": "https://www.nook-inc.com/",
      "url": "https://www.nook-inc.com/"
    },
    {
      "@type": "PropertyValue",
      "name": "LinkedIn",
      "value": "https://www.linkedin.com/company/nook-2023/",
      "url": "https://www.linkedin.com/company/nook-2023/"
    }
  ],
  "dateModified": "2026-05-12T12:20:10.163",
  "legalName": "Nook CUSO, Inc.",
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.nook-inc.com/hubfs/nook-logo.svg"
  },
  "foundingDate": "2023-01-01T00:00:00",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "600 Twelve Oaks Center Drive, Suite 204",
    "addressLocality": "Wayzata",
    "addressRegion": "MN",
    "postalCode": "55391",
    "addressCountry": "US"
  },
  "slogan": "Turn relationships into measurable growth.",
  "contactPoint": {
    "@type": "ContactPoint",
    "email": "hello@nook-inc.com",
    "contactType": "sales"
  },
  "knowsAbout": [
    {
      "@type": "Thing",
      "name": "HubSpot",
      "url": "https://www.nook-inc.com/hubspot-for-credit-unions"
    },
    {
      "@type": "Thing",
      "name": "Marketing Automation",
      "url": "https://www.nook-inc.com/hubspot-for-credit-unions"
    },
    {
      "@type": "Thing",
      "name": "Data Integration",
      "url": "https://www.nook-inc.com/dataconnector"
    },
    {
      "@type": "Thing",
      "name": "Credit Union Technology",
      "url": "https://www.nook-inc.com/about-nook"
    },
    {
      "@type": "Thing",
      "name": "CRM Implementation",
      "url": "https://www.nook-inc.com/hubspot-for-credit-unions"
    },
    {
      "@type": "Thing",
      "name": "Member Engagement",
      "url": "https://www.nook-inc.com/hubspot-for-credit-unions"
    },
    {
      "@type": "Thing",
      "name": "CUSO",
      "url": "https://www.nook-inc.com/about-nook"
    }
  ],
  "memberOf": [
    {
      "@type": "Organization",
      "name": "Credit Union Service Organization (CUSO)"
    }
  ],
  "hasOfferCatalog": [
    {
      "@type": "OfferCatalog",
      "name": "HubSpot Services",
      "itemListElement": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "HubSpot Implementation",
            "url": "https://www.nook-inc.com/hubspot-for-credit-unions"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Outsourced Marketing",
            "url": "https://www.nook-inc.com/hubspot-for-credit-unions"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Analytics & Reporting",
            "url": "https://www.nook-inc.com/hubspot-for-credit-unions"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Support & Maintenance",
            "url": "https://www.nook-inc.com/hubspot-for-credit-unions"
          }
        }
      ]
    },
    {
      "@type": "OfferCatalog",
      "name": "Data Integration",
      "itemListElement": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Nook Data Connector",
            "url": "https://www.nook-inc.com/dataconnector"
          }
        }
      ]
    }
  ],
  "award": [
    "Platinum Tier HubSpot Solutions Partner"
  ],
  "founder": [
    {
      "@type": "Person",
      "name": "Austin Wentzlaff"
    },
    {
      "@type": "Person",
      "name": "Paul Ablack"
    },
    {
      "@type": "Person",
      "name": "Mark Portz"
    }
  ]
}