Entities Organizations Primitive
Organization · Retail
Last updated 2026-05-12
ConfirmedPrimitive
Primitive Skateboarding is a skateboard and apparel company founded in 2008 by professional skateboarder Paul Rodriguez, Andy Netkin, Heath Brinkley, Jay Partow, and Jubal Jones. The brand combines skateboarding culture with streetwear, offering hardgoods like decks, wheels, and griptape, as well as apparel including t-shirts, hoodies, jackets, and accessories. Primitive is known for collaborations with pop culture icons such as Tupac Shakur, Notorious B.I.G., Dragon Ball Z, and Sailor Moon.
Not to be confused with Born Primitive (tactical apparel) or Primitive (software); this is the Los Angeles-based skateboarding and streetwear brand founded by Paul Rodriguez in 2008.
Same as
Extended Facts
Relationships
People
Products
Identity Triangulation
Cross-platform entity consensus: 3 independent sources
SameAs links connect this entity to its canonical presence across authoritative platforms.
Schema Record
The Schema.org JSON-LD record for this entity. Available via the open API at the endpoint below.
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Primitive",
"url": "https://primitiveskate.com/",
"description": "Primitive Skateboarding is a skateboard and apparel company founded in 2008 by professional skateboarder Paul Rodriguez, Andy Netkin, Heath Brinkley, Jay Partow, and Jubal Jones. The brand combines skateboarding culture with streetwear, offering hardgoods like decks, wheels, and griptape, as well as apparel including t-shirts, hoodies, jackets, and accessories. Primitive is known for collaborations with pop culture icons such as Tupac Shakur, Notorious B.I.G., Dragon Ball Z, and Sailor Moon.",
"disambiguatingDescription": "Not to be confused with Born Primitive (tactical apparel) or Primitive (software); this is the Los Angeles-based skateboarding and streetwear brand founded by Paul Rodriguez in 2008.",
"sameAs": [
"https://www.linkedin.com/company/primitive-apparel",
"https://en.wikipedia.org/wiki/Primitive_Skateboarding"
],
"identifier": [
{
"@type": "PropertyValue",
"name": "Company website",
"value": "https://primitiveskate.com/",
"url": "https://primitiveskate.com/"
},
{
"@type": "PropertyValue",
"name": "LinkedIn",
"value": "https://www.linkedin.com/company/primitive-apparel",
"url": "https://www.linkedin.com/company/primitive-apparel"
},
{
"@type": "PropertyValue",
"name": "Wikipedia",
"value": "https://en.wikipedia.org/wiki/Primitive_Skateboarding",
"url": "https://en.wikipedia.org/wiki/Primitive_Skateboarding"
}
],
"dateModified": "2026-05-12T12:14:09.965",
"legalName": "Primitive Skateboarding",
"logo": {
"@type": "ImageObject",
"url": "https://primitiveskate.com/cdn/shop/files/Primitive_Logo_Black.png?v=1738263676&width=150"
},
"foundingDate": "2008-01-01T00:00:00",
"address": {
"@type": "PostalAddress",
"streetAddress": "17060 Ventura Blvd",
"addressLocality": "Encino",
"addressRegion": "CA",
"postalCode": "91316",
"addressCountry": "US"
},
"slogan": "Define",
"contactPoint": {
"@type": "ContactPoint",
"email": "sales@primitiveskate.com",
"contactType": "sales"
},
"knowsAbout": [
{
"@type": "Thing",
"name": "Skateboarding",
"url": "https://primitiveskate.com/pages/team"
},
{
"@type": "Thing",
"name": "Streetwear",
"url": "https://primitiveskate.com/collections/apparel"
},
{
"@type": "Thing",
"name": "Decks",
"url": "https://primitiveskate.com/collections/decks"
},
{
"@type": "Thing",
"name": "Apparel",
"url": "https://primitiveskate.com/collections/apparel"
},
{
"@type": "Thing",
"name": "Collaborations",
"url": "https://primitiveskate.com/blogs/news"
}
],
"hasOfferCatalog": [
{
"@type": "OfferCatalog",
"name": "Hardgoods",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Decks",
"url": "https://primitiveskate.com/collections/decks"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Completes",
"url": "https://primitiveskate.com/collections/completes-nav"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Wheels",
"url": "https://primitiveskate.com/collections/wheels-nav"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Griptape",
"url": "https://primitiveskate.com/collections/griptape-nav"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hardware",
"url": "https://primitiveskate.com/collections/hardware-nav"
}
}
]
},
{
"@type": "OfferCatalog",
"name": "Apparel",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Tees",
"url": "https://primitiveskate.com/collections/tees-nav"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Fleece",
"url": "https://primitiveskate.com/collections/fleece-nav"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Jackets",
"url": "https://primitiveskate.com/collections/jackets-nav"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hats",
"url": "https://primitiveskate.com/collections/hats"
}
}
]
}
],
"founder": [
{
"@type": "Person",
"name": "Paul Rodriguez"
},
{
"@type": "Person",
"name": "Heath Brinkley"
}
]
}