ProperExpression

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "ProperExpression",
  "url": "https://www.properexpression.com/",
  "description": "ProperExpression is a full-stack growth marketing agency focused on the client KPIs that matter most: revenue, profitability, ROI and customer acquisition. The agency delivers best-in-class growth marketing and sales, from strategy to execution, always focused on maximizing impact to the bottom line and ROI.",
  "disambiguatingDescription": "Not to be confused with general expressions or linguistic terms; this is the Washington DC-based B2B growth marketing agency specializing in full-stack performance marketing and RevOps for SaaS and financial services firms.",
  "sameAs": [
    "https://www.linkedin.com/company/proper-expression"
  ],
  "identifier": [
    {
      "@type": "PropertyValue",
      "name": "Company website",
      "value": "https://www.properexpression.com/",
      "url": "https://www.properexpression.com/"
    },
    {
      "@type": "PropertyValue",
      "name": "LinkedIn",
      "value": "https://www.linkedin.com/company/proper-expression",
      "url": "https://www.linkedin.com/company/proper-expression"
    }
  ],
  "dateModified": "2026-05-09T12:31:45.483",
  "legalName": "ProperExpression",
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.properexpression.com/hubfs/ProperExpression-Logo-White.svg"
  },
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Washington DC",
    "addressRegion": "DC",
    "addressCountry": "US"
  },
  "slogan": "Growth Marketing Agency",
  "contactPoint": {
    "@type": "ContactPoint",
    "email": "hello@properexpression.com",
    "contactType": "sales"
  },
  "knowsAbout": [
    {
      "@type": "Thing",
      "name": "Growth Marketing",
      "url": "https://www.properexpression.com/b2b-marketing-agency/growth-marketing"
    },
    {
      "@type": "Thing",
      "name": "Demand Generation",
      "url": "https://www.properexpression.com/b2b-marketing-agency/demand-generation"
    },
    {
      "@type": "Thing",
      "name": "Revenue Marketing",
      "url": "https://www.properexpression.com/b2b-marketing-agency/revenue-marketing"
    },
    {
      "@type": "Thing",
      "name": "RevOps",
      "url": "https://www.properexpression.com/b2b-marketing-agency/revops-marketing"
    },
    {
      "@type": "Thing",
      "name": "Account Based Marketing",
      "url": "https://www.properexpression.com/b2b-marketing-agency/account-based-marketing/"
    },
    {
      "@type": "Thing",
      "name": "B2B Marketing",
      "url": "https://www.properexpression.com/b2b-marketing-agency"
    },
    {
      "@type": "Thing",
      "name": "SEO",
      "url": "https://www.properexpression.com/b2b-marketing-agency/services/b2b-seo-services"
    },
    {
      "@type": "Thing",
      "name": "Paid Search",
      "url": "https://www.properexpression.com/b2b-marketing-agency/services/ppc/paid-search"
    },
    {
      "@type": "Thing",
      "name": "Paid Social",
      "url": "https://www.properexpression.com/b2b-marketing-agency/services/ppc/paid-social"
    },
    {
      "@type": "Thing",
      "name": "Marketing Automation",
      "url": "https://www.properexpression.com/b2b-marketing-agency/services/marketing-automation"
    },
    {
      "@type": "Thing",
      "name": "HubSpot Services",
      "url": "https://www.properexpression.com/b2b-marketing-agency/services/hubspot-marketing-agency"
    },
    {
      "@type": "Thing",
      "name": "Sales Optimization",
      "url": "https://www.properexpression.com/b2b-marketing-agency/sales-optimization"
    },
    {
      "@type": "Thing",
      "name": "Lead Generation",
      "url": "https://www.properexpression.com/b2b-marketing-agency/lead-generation"
    },
    {
      "@type": "Thing",
      "name": "Performance Marketing",
      "url": "https://www.properexpression.com/b2b-marketing-agency/performance-marketing"
    },
    {
      "@type": "Thing",
      "name": "Content Marketing",
      "url": "https://www.properexpression.com/b2b-marketing-agency/services/content-marketing"
    }
  ],
  "hasOfferCatalog": [
    {
      "@type": "OfferCatalog",
      "name": "Growth Marketing Services",
      "itemListElement": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Growth Marketing",
            "url": "https://www.properexpression.com/b2b-marketing-agency/growth-marketing"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Demand Generation",
            "url": "https://www.properexpression.com/b2b-marketing-agency/demand-generation"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Revenue Marketing",
            "url": "https://www.properexpression.com/b2b-marketing-agency/revenue-marketing"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "RevOps",
            "url": "https://www.properexpression.com/b2b-marketing-agency/revops-marketing"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Sales Optimization",
            "url": "https://www.properexpression.com/b2b-marketing-agency/sales-optimization"
          }
        }
      ]
    },
    {
      "@type": "OfferCatalog",
      "name": "Marketing Execution Services",
      "itemListElement": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "SEO",
            "url": "https://www.properexpression.com/b2b-marketing-agency/services/b2b-seo-services"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Paid Search",
            "url": "https://www.properexpression.com/b2b-marketing-agency/services/ppc/paid-search"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Paid Social",
            "url": "https://www.properexpression.com/b2b-marketing-agency/services/ppc/paid-social"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Marketing Automation",
            "url": "https://www.properexpression.com/b2b-marketing-agency/services/marketing-automation"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "HubSpot Services",
            "url": "https://www.properexpression.com/b2b-marketing-agency/services/hubspot-marketing-agency"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Content Marketing",
            "url": "https://www.properexpression.com/b2b-marketing-agency/services/content-marketing"
          }
        }
      ]
    },
    {
      "@type": "OfferCatalog",
      "name": "Target Industries",
      "itemListElement": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "SaaS",
            "url": "https://www.properexpression.com/industry/saas-marketing-agency"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "FinTech",
            "url": "https://www.properexpression.com/industry/fintech-marketing-agency"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Wealth Management",
            "url": "https://www.properexpression.com/industry/financial-advisor-marketing-agency"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "RIAs",
            "url": "https://www.properexpression.com/industry/ria-marketing-agency"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Financial Services",
            "url": "https://www.properexpression.com/industry/financial-services-marketing-agency"
          }
        }
      ]
    }
  ],
  "founder": [
    {
      "@type": "Person",
      "name": "Nick Ilev"
    }
  ]
}